Latest News - 05/08/2015
Mitre partners with SPFL in new four year deal
MITRE ANNOUNCES
RENEWAL OF SCOTTISH PROFESSIONAL FOOTBALL LEAGUE PARTNERSHIP
WITH LAUNCH OF NEW MATCH BALL
The Delta Hyperseam, Mitre’s most
technologically advanced football, has today been announced
as the Scottish Professional Football League’s
Official Match Ball for the 2015/16 season.
The new ball marks a renewed partnership
deal that will see Mitre Sports International continue as
Official Ball Partner of all SPFL leagues – the
Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes
League 1 and Ladbrokes League 2 – for
a further four years.
Mitre has been the Official Ball Partner of
Scottish league football, supplying the latest technology to
all teams, since 1998. The 42 SPFL clubs have kicked off the
new season with the Delta Hyperseam Fluo, a new innovation
from the British
football brand, which combines the benefits of both
stitched and bonded balls.
Neil Doncaster, SPFL chief executive, said:
“It is fantastic news that the SPFL
has extended its relationship with Mitre and the new Delta
Hyperseam ball is sure to add even more colour to the
Scottish football season.
“This is an improved deal for the SPFL
and its member clubs which is more welcome news as the new
season gets up and running and all supporters are looking
forward to their team finding the back of the net with the
new ball.”
Jon Godden, Managing Director at Mitre
Sports International commented:
“We are really proud of our
partnership with The Scottish Professional Football League.
Football is a big part of Scottish culture and we will
continue to work together to improve the quality of the
game. Innovation is at the heart of Mitre’s
brand values and we are pleased to be able to deliver the
latest ball technology to the Scottish Professional Football
League clubs and players.”
To celebrate its on-going partnership with
the Scottish Professional Football League and maximise
awareness of its new professional range, Mitre has launched
its new #madewithmitre creative campaign. Looking to
acknowledge the role Mitre footballs
have played over the last 17 years and the moments that
will continue to be made over the next four years, the
campaign will be supported with trade advertising, PR,
social media as well as inclusion in Scottish Professional
Football League match day programmes.
For more information about Mitre visit
www.mitre.com